Glossary
Glossary and support, to our partners
Thank you for taking the time, to understand a little better the perfume business
Years of experience we learned a few tricks that can help you succeed in this very lucrative business, things that we learned and want to share with you.
It sells, every day of the year, everywhere in the world, be attentive when you go the mall, you will see, stores selling perfumes everywhere, and every day you see more.
People want to look good, and smell good, and everybody uses perfume, old, young, rich, poor, men, women, it is the preferred product, for any occasion, birthdays, Christmas, anniversaries etc.
You can sell it to anyone, anybody can afford it, all prices ranges are available from $5 and up
You can sell them in a store, or online, I will give you some benefits of selling them online versus other products.
The most important benefits of selling perfume are:
1-No instructions, installation required
2-No need of sizes, unlike clothes or shoes
3-Does not plug in
4-Small size can be shipped easy, anywhere in the world
5-No returns, online marketplaces, do not accept returns on perfumes
6-You can work from home, and keep your perfumes at home
7-Don’t need huge investment to start
8-Profit margins are good in relation to investment
9-Shelf life is 3 o 5 years, plenty of time for you to sell them
10- Big demand worldwide, steady all year
We are here, not only to sell you perfumes, but we also understand, that our success depends in your success, and are willing to help in anything we can to help you achieve your dreams
Terminology:
EDT = Eau de Toilette
EDP = Eau de Parfum
TST or Tester = Perfumes that the manufacturers, make available at a lower price, by taking off some material, could be the cap of the bottle, the box, or both, always keeping the original formula and ml of the perfume
|
Perfume Type |
Strength |
How long lasts |
|
1. Perfume or Parfum |
20-30% |
12+ hours |
|
2. Eau de Perfume or Eau de Parfum, |
10-20% |
8+ hours |
|
3. Eau de Toilette, |
5-15% |
4-7 hours |
|
4. Eau de Cologne, |
2-4% |
2-3 hours |
Conversions from Ounces to milliliters
This numbers are not exact as per mathematics, but the give you a good idea of the content.
A good example is 100ml (milliliters are 3.381 fluid ounces)
Some manufacturers say their perfume has 3.3 ounces, some others say 3.4 ounces, this is done either to round up, or just show like they are giving you more for your money. Sorry I don’t have the answer, all I know it is like this
|
Ounces |
Milliliters |
|
1.7 OZ |
50ML |
|
2.0 OZ |
60ML |
|
2.5 OZ |
75ML |
|
2.7 OZ |
80ML |
|
3.0 OZ |
90ML |
|
3.4 OZ |
100ML |
|
4.2 OZ |
125ML |
|
5.1 OZ. |
150ML |
|
6.8 OZ. |
200ML |
|
8.0 OZ. |
240ML |
Having your own website:
This is a big challenge, from making your website, which can cost $1000 or more, to have a decent website, and the hardest part will be getting customers to buy in your site.
Trust is the biggest issue, people don’t want to give their credit card to anyone, trust that they will get what they bought, and lastly they want to make sure they will get what they bought in the time frame they need it, the selling price is not important, you can sell an item half price of Amazon, and customer will buy from Amazon regardless of your low price
Amazon, eBay, Etsy, Macys, Walmart etc. have that trust, that you as a small business, will have to build over time.
We recommend building your website with, Shopify, like ours, or https://freewebstore.com/sell/perfume.html
Social Media:
Facebook, Instagram, TikTok and others are also good to sell perfumes.
We have a customer in Venezuela, that he keeps the stock in his house and sells to all small pharmacies, restaurants, offices, night clubs, he does great, everybody does it different
Very important variable is your local market, for example in the USA there is massive competition in every city and state, here is very hard to sell online right away. If you dedicate time and money, you can earn customers trust and make a fortune.
We have customers is countries like Mexico, Venezuela, Haiti, Dominican Republic, Chile, Brazil etc.
These countries have something in common, it is simple, if you have it, you will sell it, there is not much offer, and the demand is high, margins are also high, they do very good.
Also have few customers in Hong Kong, and Seoul South Korea, that also do very good.
The best price for perfumes worldwide, is not France, is the United States. (topic for another day)
Market trend for perfumes:
Please copy and paste this link, to see article on the internet
https://www.researchnester.com/reports/fragrance-perfume-market/5376
Hope this information is valuable for you, and reiterate our commitment, to help you grow your business, and success
Regards
Jose Diaz
President. -